OUR STRATEGY

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Our strategy

Our strategy details our focus for 2024-2028 which continues to be underpinned by an equity approach to ensure our investment and efforts are centred on people and communities that are missing out, specifically tamariki and rangatahi.

Check out our strategy and vision "in action" by watching this short video.

Our vision

Aktive is proud to have a bold vision, that Auckland is the world’s most active city | Tāmaki Makaurau – te tāone ngangahau rawa o te ao.

Our purpose

Aktive’s purpose is to unite and inspire leaders and organisations in Tāmaki Makaurau to enhance the wellbeing of Aucklanders and create more connected communities through sport and physical activity.

Our priority groups

Aktive has chosen to focus its efforts on tamariki and rangatahi who are underactive or where historic inequities exist. This sees us working with and for tamariki and rangatahi who are:

  • Māori
  • living in low socio-economic areas
  • disabled
  • young women and girls
  • from Pacific, Indian and Asian communities
  • from the Rainbow community.

Our role

Aktive provides strategic leadership across Tāmaki Makaurau and works where there are: 

  • region-wide needs 
  • economies of scale 
  • mandates from funders 
  • gaps in the market and an opportunity to innovate and make a difference. 

Our strategic focus areas 

Aktive has four strategic focus areas within our 2024-2028 Strategic Plan. These are:  

Participation 

Strengthening Sector Organisations 

Funding and Advocacy 

Active Environments

Find out more about our strategy, collaborative approach and mahi

Strategic Plan Summary 2024-2028

Futures Report

Annual Report 2023-2024